Gentl is about…
Stoping the currents of daily life and asking: how am I feeling at this moment? I bring my attention where it really matters: in me, at this moment I matter. I take care of myself, I stop and listen to what I really need. Gentl life is about recognizing the good, appreciating the beauty, noticing when it hurts, when it’s moving me away from myself, when it’s time to look inside and remember what matters, which is me and always me.
gentl began with the need to create
A need for quality, organic underwear for men started turning the wheels. We wanted to add a sense of giving attention to details, self awareness and doing things right all through the creation process. What came out is a brand that, apart from the product, has a higher mission which is to help men be more conscious about their way of living, and begin (or continue) the process of self care and self love. The fact that the product is very intimate and can only be shown off for oneself, aligned perfectly with the core message of looking more inwards and less outwards.